Barbados real estate industry is missing out on a market that could reap rewards for it in the US.
Speaking just minutes after the NISE Leadership Conference at Hilton Barbados, Roland Martin, CNN contributor and syndicated columnist explained that influential African Americans across the US, who are looking for new investment that will bring returns in a stable economic environment, where they can also beauty and sunshine on its side is what they are all about.
Martin maintained, that developing a marketing strategy that taps on influential people in the US who are looking to buy 2nd, 3rd and 4th homes, is a good way to go for a growing real estate market in Barbados.
The US journalist said, “These generations of African American folks are looking at 2nd, 3rd or 4th homes.”
He explained that presently that that same market is looking to buy and invest in properties in Miami, and Myrtle Beach, South Carolina.
Martin acknowledged that Barbados is not on the mouths of the people he socializes with in the US. Meanwhile the syndicated columnist argued that he travels to Jamaica, and they use the knowledge of previously sold celebrity houses as a way of hooking someone else.
Furthermore the well-known writer also argued that the development of an overall marketing strategy of country like Barbados to connect to overseas market is key.
But Martin also highlighted that the market will also be looking at the investment from a business stand point and what are the economic opportunities that exists in Barbados.
The renowned political commentator said, “Because they (black high net worth individuals) are people who are looking for growth globally.” The next question becomes how they can have that type of partnership in places like Barbados.
